Reverse Press Tour

Globalpress Connection pioneered this ideal complement and alternative to traditional outbound press tours by bringing groups of editors to the U.S. Each group has a dedicated industry focus.

How does it work?
8 – 10 journalists per tour meet with high-tech executives at companies' headquarters or prearranged location. For a fraction of the costs required to conduct a traditional outbound press tour—and with no need for travel—sponsoring companies present to a room full of key press in their industry in a stress-free environment. The editors focus on your company, with undivided attention and are eager to report on your technology, news, trends, etc.

Our reverse press tours have become an integral part of many corporate communications programs. Well over 500 electronics/semiconductor, networking, communications, EDA, storage/enterprise software and other IT companies have benefited from our tours since 1987.

Reverse Press Tour Benefits:

• Dramatically higher ROI compared to a traditional press tour
• Average of 7 - 8 articles per company (coverage results available)
• A better understanding of how your company is perceived in each country
• Personal relationships with editors will increase your chances for long term coverage
• Position your highest level executives
• Good chance for company/CEO profile
• Time for hospitality and relationship building after the meeting
• Guidelines to help you prepare your presentation
• Editor evaluations provided following event
• Globalpress provides articles/clip reports following event

Sponsorship/Pricing/Payment Terms:
Each sponsorship is tailored to your companies needs and budget. Call us to
fit your budget. Payment terms are net 30 days.