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Here are a few more "things to know" as
gathered from the over 120 press tours we have organized so far.
Consider these tips when working with international editors:
- Who you are
- What you do
- How the technology works
- Why their readers should be interested
- Your company’s target market(s); especially international
- Any new products you have brought out recently or plan to bring
out
- What you are doing – or plan to do – in the countries
the editors represent
- Future trends for your technology and market(s)
- Use the same presentation you give to analysts or potential
customers
- Use prolonged "slide shows"
- Use sales pitches or marketing hype, including leadership or
"uniqueness" claims
- Bring on too many presenters. Two or three presenters should
be able to impart sufficient information; other people who may
be important can be present to answer questions.
- Use cluttered slides—too much information on one slide
is hard to digest
- Use company specific jargon and acronyms; some editors may be
more business oriented and acronyms mean nothing to them
- Criticize the competition
- Serve alcohol with lunch
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